Privacy Policy
What we collect
When you create an account, we collect your email address. As you use the app, we store your product log entries (the products on your shelf) and your skin profile — including skin type, conditions, and concerns.
How we use it
Your data powers shelf analysis and personalized insights — like flagging redundancies or suggesting routine improvements. We don't sell or share your data with third parties.
Affiliate links
Some product links on The Formula are affiliate links (Amazon, Sephora, Ulta). If you purchase through one of these links, we may earn a small commission at no extra cost to you. This helps keep the app free.
Data storage
The Formula is operated by Hera Labs LLC. Your data is stored securely via Supabase, which provides encryption at rest and in transit.
Deleting your account
You can request deletion of your account and all associated data at any time by emailing theformula.admin@gmail.com. We'll process your request within 30 days.
Medical disclaimer
The Formula is not a medical tool. Nothing here is medical advice. Always consult a licensed dermatologist before starting, stopping, or changing any treatment.